Stand out from the rest.
When music lacks artistry beyond the songs themselves, the potential to build a community for fans is lost.
As a prelude to the show, 4kUltra released two world-building short films meant to communicate the theme of the upcoming concert through a medium that was more abstract and intriguing than music or social media posts could ever be.
Ultracity Equinox Promotion: First Teaser Video, “The Equinox Calls”
Ultracity Equinox Promotion: Second Teaser Video, “Ostara’s Answer”